Backbone is a professional office furniture and application design company with 20 years of manufacturing experience. Determined to be the best support between workplaces and users, Backbone aims to present a reliable and solid identity to market. The motto of the brand is in between work place and you, which is the core concept of complete branding and design system.
A well-designed ergonomic chair needs to provide proper supports in many aspects, but one crucial key to make sure user’s seating health is the chair’s lower back support. Lumbar spine has an inward curve, which needs support to prevent slouching.
In the end, we successfully designed a customized logotype showing Backbone’s solid characteristic, and integrated the image of lower back supporting in logo design.