Backbone

2017

    Backbone is a professional office furniture and application design company with 20 years of manufacturing experience. Determined to be the best support between workplaces and users, Backbone aims to present a reliable and solid identity to market. The motto of the brand is in between work place and you, which is the core concept of complete branding and design system.

    role graphic designer

    service branding design, identity system

    client Backbone

    business card

    A well-designed ergonomic chair needs to provide proper supports in many aspects, but one crucial key to make sure user’s seating health is the chair’s lower back support. Lumbar spine has an inward curve, which needs support to prevent slouching.

    concept concept of logo
    experiment versions in process of design experiment versions in process of design

    In the end, we successfully designed a customized logotype showing Backbone’s solid characteristic, and integrated the image of lower back supporting in logo design.

    logo with white background
    logo with black background
    logo visual application
    logo visual application
    logo visual application
    logo visual application
    logo visual application
    brochure brochure layout design
    brochure with grid system brochure with grid system
    brand guideline brand guideline book
    price book design price book design
    logo